After 15 years in electronic music promotion and more than 4,000 completed campaigns, Promo Push continues to help artists and labels turn releases into meaningful industry moments.
Founded in 2011 and based in the UK, Promo Push has built its service around the needs of the modern dance music market. The company works with major and independent labels, artist management agencies and artists directly, delivering campaigns that are carefully shaped around each release.
From club records aimed at key selectors to international singles requiring a wider radio, media and streaming strategy, Promo Push provides a tailored route to the people positioned to support the music.
DJ promotion that understands the scene
In electronic music, DJ support is often where a track’s journey begins. A record that earns support from relevant selectors can develop through club play, festival sets, radio shows, recorded mixes and online tracklists.
Promo Push delivers A-list and tastemaker DJ promotion across the international dance music community. Every campaign is tailored according to the release, with the company taking into account the style, energy and intended audience of the record.
The team works across House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. This genre-specific approach allows tracks to be connected with DJs and tastemakers whose musical direction naturally aligns with the release.
For artists and labels, that can mean a more relevant campaign and a better chance of building genuine support.
Radio promotion for global dance audiences
International radio remains a powerful way to introduce electronic music to dedicated audiences. Specialist radio programmes, international dance stations, online broadcasts and DJ-led shows continue to provide an important platform for new releases.
Promo Push’s radio promotion campaigns are designed to connect music with suitable presenters, selectors and shows. The company also offers 1001Tracklists mix show promotion, giving tracks another route to exposure through recorded DJ mixes and set activity.
This combination can be particularly effective for artists and labels looking to build a strong support story around a release, with DJ feedback, radio plays and mix show visibility all contributing to wider campaign momentum.
Press campaigns that create a wider story
Online press campaigns can play an important role in building an artist’s profile and giving a release greater context.
Promo Push supports opportunities for interviews, features, reviews and editorial coverage across electronic music media. Whether the focus is on a new artist introduction, an upcoming EP, a label launch or a major single, press activity can help create a narrative that extends beyond the track itself.
The company also offers third-party Spotify promotion, helping artists and labels pursue additional visibility across streaming platforms. When integrated with DJ, radio and press activity, Spotify support can give listeners several different opportunities to discover a release.
More than 4,000 campaigns delivered
Promo Push has now completed more than 4,000 campaigns, a milestone that reflects 15 years of work across the international electronic music industry.
The company has worked on releases from Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
Its label clients have included Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
Alongside major artists and labels, Promo Push continues to support independent projects, emerging artists and developing labels. Every campaign is approached as an individual project, with the level and mix of promotional activity tailored to the release’s goals.
Four weeks of focused promotion
Each Promo Push campaign runs over a four-week period, with weekly reports delivered throughout.
Reports can include feedback and scores from DJs and radio, information on who has listened to or reviewed a track, and details of which contacts intend to support the release. Clients can also receive updates on press coverage and Spotify placements secured during the campaign.
This transparent reporting allows artists, labels and managers to follow campaign activity in detail. It can also provide valuable material for press packs, artist updates, social media content and future release planning.
Quality relationships, precise targeting
With more than fifteen years of experience in music marketing, Promo Push has developed a substantial promotional network. However, the company’s approach remains focused on quality relationships and precision targeting rather than volume alone.
Its team works to understand the direction of each release and identify the DJs, radio platforms, media outlets and streaming opportunities that are most relevant to it. The goal is to create a campaign that reflects the music and delivers opportunities for genuine engagement.
This personal approach is backed by clear communication and detailed reporting, giving clients a complete view of their campaign from beginning to end.
A continuing role in dance music promotion
The electronic music landscape has evolved rapidly since 2011. Streaming has become central to music discovery, online media has expanded and new platforms regularly change the way releases find audiences.
Yet the fundamentals remain familiar: the right DJ support, radio plays, media attention and trusted industry relationships can help a record find its place in the scene.
As Promo Push marks 15 years in the industry and more than 4,000 campaigns to date, the company continues to evolve alongside dance music — delivering bespoke DJ, radio, press, mix show and Spotify promotion for releases across the global electronic music spectrum.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
